Provide your customers with an experience that consistently matches their expectations and they will buy and return.
There are four key words in that sentence:
The first is ‘experience’ – It’s not about your product or service, it’s about the customer experience.
The second key word is ‘consistently’ – it’s not enough to get it right once, you have to get it right every time.
The third key word is ‘matches’ – As in matches the customers expectation.
The fourth key word is ‘return’ – The aim in business is to have profitable customers who stay a long time.